ChatGPT has introduced a brand-new feature designed to make online shopping easier and smarter for everyone. The update, called Shopping Research, helps users discover the best products with clear comparisons, personalized recommendations, and simple buyer’s guides—without scrolling endlessly through reviews or websites.
Shopping online often means jumping between tabs, reading hundreds of reviews, and trying to figure out which product is actually worth buying. With this new update, ChatGPT now does all the heavy lifting for you. It gathers the information, breaks it down into easy points, and suggests products that match your preferences.
One of the biggest highlights is that Shopping Research in ChatGPT is rolling out today on both mobile and web. Anyone with a logged-in account can start using it instantly—no extra subscription or setup needed.
This feature is built on the advanced GPT-5 mini, designed to understand user needs and offer tailored product suggestions. Whether you’re searching for a new laptop, skincare routine, or travel essentials, ChatGPT now creates personalized buyer’s guides based on your budget, style, and requirements.
With this new upgrade, ChatGPT is reshaping how people discover products online. By combining AI intelligence with real-time shopping insights, it offers a smoother and more reliable shopping experience for every user.
Shopping Research is now live—just log in to your ChatGPT account and start exploring smarter, simpler product discovery today.
