Google Ads reaches people who are actively searching for a product. Meta Ads reaches people while they browse and discover, so it is strong for building demand and showing off style. Many jewelry brands use both, with Google capturing intent and Meta creating it.

Close-up product shots, model-worn styling photos, short Reels showing sparkle and detail, carousels by collection or occasion, and UGC-style customer videos usually perform well. We test several formats and keep the ones that deliver purchases.

It depends on your average order value, margins and goals. We suggest a budget that allows enough conversions for Meta’s system to learn, then increase spend on campaigns that hit your target ROAS.

You can see traffic and early sales within the first few weeks, but most stores need a few weeks of data and creative testing before results stabilize. Performance usually improves as we find winning creatives and audiences.

Yes. We set up and verify the Pixel and Conversions API with Shopify, so purchases, add-to-carts and other key events are tracked accurately even with browser privacy limits.

We track orders, revenue, ROAS and cost per purchase through Meta, GA4 and Shopify, with clear weekly and monthly reporting.