Most pet stores do well with a mix of Advantage+ Shopping campaigns, catalog or dynamic product ads, Reels and video prospecting, and retargeting for visitors, cart abandoners and past buyers. We choose the mix based on your catalogue size, margins, creative assets and repeat-order goals.

There is no fixed number. Budget depends on your average order value, gross margin, target ROAS and how competitive your niche is. We start with a controlled test budget, find the winning creatives and audiences, and then scale in steps while protecting profitability.

You can see clicks and first orders within days of launch. Meta’s delivery system needs time to learn, so campaigns usually need around 4 to 8 weeks of steady data before results stabilise. Seasonal sales, adoption drives and festive offers can speed up or slow down this timeline.

Short Reels with real pets, unboxing and taste-test videos, user-generated content, before/after results and clean product carousels usually perform well. We test different hooks, pet types, offers and formats every week and replace tired creatives before performance drops.

Yes, but Meta has rules. Ads must not make unsupported health claims or suggest results that cannot be proven, and the sale of live animals is not allowed. We write and review your ads so they stay compliant and your ad account stays safe.

We set up the Meta Pixel together with the Conversions API on your Shopify store and verify that view content, add to cart, checkout and purchase events are received correctly. This gives Meta better data and gives you clear reporting on revenue, ROAS, cost per purchase and new versus returning customers.