Most fashion stores see the best results from a mix of Google Shopping, Performance Max, branded and non-branded Search, YouTube or Demand Gen for discovery, and dynamic remarketing to bring back visitors who viewed or carted products. We choose the mix based on your catalogue size, margins and goals.

There is no single number. Budget depends on your average order value, gross margin, target ROAS and the competitiveness of your category. We usually start with a controlled test budget, find the winning products and audiences, and then scale gradually while protecting profitability.

You can see traffic and first orders within days of launch. Campaigns typically need 4 to 8 weeks of data for the algorithm to learn and for us to optimise feeds, bids and creatives. Seasonal peaks and new collection launches can change this timeline.

Yes. A strong feed is the foundation of Shopping and Performance Max. We optimise product titles, size, colour, gender and age group attributes, GTINs, images, categories and custom labels so your products match more searches and get approved without disapprovals.

We set up Google Ads conversion tracking, GA4 and enhanced conversions on your Shopify store and verify that purchase, add-to-cart and checkout events fire correctly. You get clear reporting on revenue, ROAS, cost per purchase and new versus returning customers.

We exclude low-performing products and irrelevant search terms, use negative keywords, push best-selling and high-margin items with custom labels, and align ad messaging with size, fit and return policy details so that the traffic you pay for is more likely to buy and keep the product.